What is a mental model?
First of all, why do mental models matter?
Creating something that is intuitive for your target persona or customer to use has to do with how well what you make matches their mental model.
It is a representation or a picture that lives inside an individual of something in the real world. This representation or picture is the total of what a human being believes about a situation or object.
This includes, but is not limited to:
- How something functions
- How it is organized
- Hearsay about the situation or object
- All their experiences with the situation or object (even a similar situation or object)
Why do humans automatically make mental models of everything in life? Because if the model is accurate, it can save us time when deciding how to behave in life situations, events or how to use an object we need to accomplish a task.
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